getting it right for the UK market...
It is said that Britain and the USA share the same language but remain oceans apart. While it's true that successful products in America are likely to succeed in the UK, there can be subtle differences. It's vital to work with a local production partner, who really knows the UK market.
The name of the game is removing every barrier to a sale. The announcer script needs to work for the UK market and we recommend re-recording the VO with a familiar sounding British voice. We use a number of male and female voice-over artists who are experienced with infomercials.
Over the past twelve years we have edited and and obtained clearance for some of the most successful infomercials to air in the UK.
your local production partner...
Digital Advertising's own suite is equipped with Avid Xpress Pro and provides basic standard definition editing to broadcast standard. We also use the facilities of our associates at Walkabout Film & Television. Their suite is equipped with Avid Liquid Chrome XE, for full-spec high-definition editing, and has a voice-over booth.
We can receive source tapes in PAL or NTSC, and supply to UK transmission facilities on analogue or digital formats. We can also deliver commercials within the UK using IMD-TV's digital distribution network.