CONSULTANCY

The principal medium for infomercials in the British market is digital satellite, which is also available to viewers in the Republic of Ireland. There are currently more than twenty satellite shopping channels carrying infomercials. A limited number of shopping channels are carried on the two main cable networks, and on digital terrestrial TV - Freeview.

As well as carrying spot advertising, a number of digital programme channels on satellite and cable have available teleshopping windows. These can carry up to three hours of infomercials a day - mostly during daytime and evening hours.

Many shopping channels and programme channels sell their teleshopping airtime on percentage deals. Digital Advertising can advise on media, and can assist in negotiating airtime deals with the infomercial channels and agencies.

We can also advise and assist in the setting up of call-handling and fulfilment services.