INTRODUCTION

Digital Advertising was established by David Halliday in 2001, after spending over thirty years in the UK television industry, on the staff of Granada TV and Channel Four, and as a freelance producer, director and script writer.

In 1996 he joined Home Shopping Network Direct as their infomercial producer. When Flextech took over the channel it relaunched it as Screenshop.

With the name change came a new format and a fresh identity, and David devised and implemented Screenshop's new look, and edited their licensed infomercials for compliance, and to tailor them for the UK.

1997 saw Screenshop making its own infomercials, producing more than fifty original shows at Maidstone Studios. He has an extensive knowledge and experience in TV shopping, and in developing infomercials for the UK market.

Screen shots are from Digital Advertising productions and edits recently on air.